美的集团：美的在2024-2025年开展了上万场专项以旧换新活动

Core Viewpoint - Midea Group is actively responding to the national policy of replacing old appliances with new ones, planning extensive promotional activities in 2024-2025 to enhance customer engagement and service offerings [1] Group 1: Replacement Activities - The company will conduct thousands of special replacement activities as part of its initiative to promote the old-for-new policy [1] - Midea will provide additional quality service benefits, including installation packages for air conditioners and free cleaning services for home appliances [1] Group 2: Promotional Events - At the beginning of 2026, Midea has initiated a group buying event in collaboration with local shopping malls to promote New Year goods [1] - The company plans to carry out regional replacement and benefit activities during January and February [1]