事关市场化转型，茅台高层再详解！

Core Viewpoint - The focus of the recent Moutai National Dealers Conference is on consumer-centric strategies and market-oriented transformation, emphasizing the importance of adapting to consumer needs and enhancing brand loyalty through direct engagement with consumers [1][2]. Group 1: Market Transformation - Moutai's market-oriented transformation is essential to address mismatches in supply and demand, ensuring fair and convenient access to products for consumers [2]. - The launch of the iMoutai 53% vol 500ml product aims to reduce market speculation, stabilize pricing, and enhance consumer recognition and loyalty [1][3]. - The iMoutai platform has seen significant engagement, with over 2.7 million new users and more than 400,000 transactions within nine days of the product launch, indicating its effectiveness in reaching previously untapped consumers [3]. Group 2: Channel Reform - The primary goal of channel reform is to improve efficiency and direct product access to consumers, establishing a healthy channel ecosystem that integrates online and offline strategies [3][4]. - The product structure will be refined to align with market demand, creating a "pyramid" structure where different product categories are strategically positioned [4]. - Emphasis will be placed on transitioning from a "sitting merchant" model to an "active merchant" model, focusing on direct consumer engagement and service [4][5]. Group 3: Marketing Strategy - The marketing strategy will prioritize consumer service, shifting from merely selling products to providing lifestyle solutions, thereby enhancing consumer engagement and loyalty [5][6]. - The company aims to build a dual-channel structure that combines direct sales and social distribution, ensuring a collaborative ecosystem that effectively reaches and serves end consumers [6]. - Continuous improvement in operational capabilities and service quality is essential for adapting to market changes and fostering sustainable consumer relationships [5][6].