2 1 Shi Ji Jing Ji Bao Dao·2026-01-09 14:40Core Viewpoint - Xu Haining, a prominent figure in wealth management, has officially returned to the industry by founding Shanghai Zhihui Technology Co., Ltd. after resigning from her position at Dongfang Securities [1][6][13]. Group 1: Company Establishment - Shanghai Zhihui Technology Co., Ltd. was established on January 8, 2026, with a registered capital of 100 million RMB [2][6]. - The company is located in Hongkou District, Shanghai, and is co-founded by Xu Haining and Zhonglian Heavy Industry Capital [1][6]. Group 2: Business Focus - The core positioning of Shanghai Zhihui Technology is "Wealth Management + Technology + Industry-Finance Collaboration," focusing on three main business directions: developing intelligent advisory systems, creating a professional training system for investment advisors, and providing customized consulting services for financial institutions [6][12]. - The company aims to address the core needs of industry transformation through its innovative approach [6]. Group 3: Xu Haining's Background - Xu Haining has over ten years of experience in the wealth management sector and previously served as the Vice President of Dongfang Securities, where she significantly contributed to the company's wealth management transformation [4][5][10]. - She has a diverse professional background, having worked in various sectors before joining the financial industry, including real estate and securities investment [11][12]. Group 4: Industry Impact - Xu Haining's departure from Dongfang Securities was noted for her contributions to the company's brand and wealth management business, particularly in promoting inclusive finance and enhancing the competitive advantage of the investment advisory sector [5][12]. - Her new venture is expected to bring fresh perspectives and innovations to the wealth management industry, particularly in the area of investment advisory services [15].