券业知名女将徐海宁转身创业 锚定财富管理赛道再出发

Core Viewpoint - Xu Haining, a prominent figure in wealth management, has transitioned from her role at Dongfang Securities to establish a new venture, Shanghai Zhihui Technology Co., Ltd, focusing on wealth management integrated with technology [1][3][6]. Company Establishment - Shanghai Zhihui Technology was officially established on January 8, with a registered capital of 100 million yuan, located in Hongkou District, Shanghai, and Xu Haining serves as the legal representative [1][6]. - The company aims to combine wealth management with technology and industrial-financial collaboration, focusing on three main business directions: developing intelligent advisory systems, creating a professional training system for investment advisors, and providing customized consulting services for financial institutions [6]. Background of Xu Haining - Xu Haining has over ten years of experience in the wealth management sector and previously held significant positions at Dongfang Securities, including Vice President and head of the wealth management committee [4][5][11]. - She resigned from Dongfang Securities on November 20, 2024, citing personal career development reasons, after contributing significantly to the company's wealth management transformation and the development of its fund advisory business [5][12]. Investment and Partnerships - The shareholders of Shanghai Zhihui Technology include Zhonglian Heavy Industry Capital, Xu Haining, and Shanghai Zhihui Mingde Enterprise Management Center, with Zhonglian Heavy Industry being a major player in the machinery industry [7]. - The partnership with Zhonglian Heavy Industry Capital, which has a registered capital of 4 billion yuan, adds substantial financial strength to the new venture [7]. Industry Impact - Xu Haining's return to the wealth management sector as an entrepreneur is seen as a significant move, potentially reshaping the landscape of wealth management services in China [3][6][12]. - Her previous experience and insights into the industry are expected to drive innovation and enhance the quality of wealth management services offered by Shanghai Zhihui Technology [6][11].