比亚迪开启插混车型长续航攻势

Core Viewpoint - BYD is intensively launching new long-range plug-in hybrid models with a strategy focused on high cost-performance and extended electric range, aiming to enhance user experience in both daily commuting and long-distance travel [1][2]. Group 1: New Product Launches - The 2026 models of Qin L DM-i and Qin PLUS DM-i have been introduced, featuring a pure electric range of 210 kilometers and a combined range of 2110 kilometers, priced between 89,800 to 122,800 yuan [2]. - Additionally, the long-range version of BYD Song Pro DM-i is set to be launched on January 10 [3]. Group 2: Policy Influence - The new policy on January 1, 2026, regarding the exemption of purchase tax for new energy vehicles mandates that plug-in hybrid vehicles must have a pure electric range of at least 100 kilometers, prompting BYD to exceed this threshold with its new models [4]. Group 3: Market Dynamics - BYD's plug-in hybrid vehicle sales are projected to exceed 7.86 million units by the end of 2025, but there is a noted decline in sales of these models by 7.91% year-on-year, contrasting with a 27.86% increase in pure electric vehicle sales [5]. - Increased competition from domestic brands like Geely, Chery, and Great Wall, as well as accelerated technology adoption by some joint venture brands, is intensifying market pressure [6]. Group 4: Technological Development - BYD's chairman, Wang Chuanfu, acknowledged a decrease in the "market surprise" of BYD's technological achievements and highlighted the need for breakthroughs to address user pain points, such as slow charging speeds in low temperatures [6]. - Wang also indicated that BYD has significant undisclosed technological advancements and emphasized the importance of its 120,000-engineer team in maintaining a competitive edge [7]. - The company plans to focus on electric and intelligent technology advancements over the next 2-3 years, increasing research and development efforts [8].