海南“椰好三章”亮相巴拿马太平洋万国博览会，特色品牌扬帆出海

Core Insights - The brand "Coconut Good Three Chapters" represented China at the 110th Panama-Pacific International Exposition, marking a significant step in the internationalization of Hainan's local brands and recognition of China's regional agricultural products [1][3] Company Overview - "Coconut Good Three Chapters" is a new consumer brand rooted in Hainan, focusing on the deep development and value enhancement of tropical resources, particularly coconuts [3] - The brand has created a comprehensive product matrix that includes beverages, food, and personal care products, promoting a high-quality lifestyle centered around nature, health, and ease [3] Product Development - The brand has established three core product systems: - "Fresh Chapter" featuring cold-pressed coconut milk - "Nourishing Chapter" centered on specialty coconut oil and skincare products - "Delicious Chapter" combining coconuts with Hainan's local ingredients for creative snacks [3] - The brand aims to showcase the unique charm of Hainan's flavors and the technological strength of China's agricultural product processing at the exposition [5] International Recognition - The Panama-Pacific International Exposition, founded in 1915, is a prestigious platform for showcasing industrial, agricultural, technological, and cultural achievements, known for its stringent evaluation standards and far-reaching international influence [3][9] - The participation of "Coconut Good Three Chapters" reflects a trend of Chinese consumer brands transitioning from "Made in China" to "Brand from China" [3] Future Aspirations - The brand's founder expressed a commitment to using coconuts as a bridge for international cultural exchange, aiming to enhance global competitiveness and benefit consumers worldwide [7] - The exposition provides a broad cooperation platform for exhibitors, allowing "Coconut Good Three Chapters" to engage in brand showcasing, business negotiations, and industry forums, exploring diverse international cooperation paths [7] Industry Impact - The presence of regional brands at international events like the Panama-Pacific International Exposition helps to reshape global perceptions of Chinese products, showcasing the vitality of consumer upgrades and industrial innovation in China [9]