GEELY AUTO(HK:00175) Bei Jing Ri Bao Ke Hu Duan·2026-01-09 15:31Core Viewpoint - Geely is celebrating its 40th anniversary in 2026, marking its evolution from a small parts manufacturer to a global automotive giant, with a focus on smart electrification and high-quality development in the face of industry transformation and competition [1][18]. Group 1: Sales and Growth - In 2025, Geely's annual sales surpassed 4.11 million units, with a 58% increase in new energy vehicle sales, achieving a penetration rate of 56% [1]. - The company has maintained five consecutive years of rapid growth, indicating a dual breakthrough in scale and quality [1]. Group 2: Strategic Initiatives - Geely's 2024 "Taizhou Declaration" outlines five strategic pillars to guide its development, emphasizing internal integration and operational efficiency [4]. - The company aims to enhance its core competitiveness by streamlining operations, clarifying brand positioning, and reducing redundant investments [4]. Group 3: Technological Advancements - Geely has launched the "Smart Car Full-Field AI" technology system, integrating various AI-driven features into its vehicles, including the FlymeAuto smart cockpit and advanced driver assistance systems [8][10]. - The company has achieved a 47.26% thermal efficiency in its hybrid engine through AI simulation, significantly reducing the R&D cycle by 30% [5]. Group 4: Brand Positioning - Geely has established a clear brand matrix with three main brands targeting mainstream, mid-to-high-end, and luxury segments, successfully elevating its brand value [7]. - The launch of the "9 series" products has positioned Geely in the high-end market, with the Zeekr 9X SUV priced above 500,000 yuan, demonstrating strong market demand [7]. Group 5: Global Expansion - Geely is pursuing a global strategy that emphasizes collaboration and resource integration, as seen in its joint venture with Renault in Brazil to promote new energy technologies [16]. - The company has shifted from a product-focused export model to an ecosystem-based approach, integrating technology, supply chains, and branding for international markets [17]. Group 6: Safety and Innovation - Geely has established a global safety center, launching the "Full-Field Safety 2.0" system that expands safety considerations to a comprehensive ecosystem perspective [13]. - The company is positioning itself as a leader in automotive safety technology, enhancing its global influence in this area [13].