找何炅代言蚂蚁阿福，AI 营销还有什么新故事

Group 1 - The core message of the article revolves around the marketing strategy of Ant Group's health AI application, Aifu, which has recently undergone a brand upgrade and is utilizing a traditional marketing approach to establish itself as a national-level entry point in the market [1][3][4] - Aifu, previously known as AQ, is positioned as a health AI assistant rather than a medical service, focusing on everyday health decision-making and providing intelligent answers to health-related queries [4][6] - The marketing campaign features popular host He Jiong as the global brand ambassador, leveraging his high public favorability to create a relatable and trustworthy image for Aifu [6][12] Group 2 - The marketing strategy includes extensive media exposure across various platforms, both online and offline, indicating significant financial backing for the campaign [1][7] - Aifu's approach aims to reduce user apprehension towards AI health products by emphasizing features like "no ad recommendations" and "no commercial sorting," thereby enhancing its professional image [12][16] - The competitive landscape in the AI industry is intensifying, with other applications like Doubao also gaining traction, highlighting the urgency for effective marketing strategies as product differentiation diminishes [17][18] Group 3 - Ant Group's investment in Aifu is driven by a defensive strategy to maintain its position in the healthcare ecosystem, as the rise of general AI could threaten its existing services [16] - The marketing budget for Aifu is not just for immediate visibility but also serves long-term strategic goals, such as enhancing data collection for credit assessment and insurance product innovation [16] - The article discusses the broader implications of AI marketing, noting that different companies are experimenting with various strategies to effectively communicate their AI capabilities to users [32][35]