全球健康消费趋势驱动增长，黄姥爷酒业品牌高质量发展探索国际化发展路径

Core Insights - The conference themed "Medicine and Food Homologation, Nature and Coexistence" highlighted the innovative developments in the health wine industry and explored global development paths [1] - Huang Laoye Liquor Industry emphasized its core philosophy of "based on medicine and food homologation, with craft innovation as wings" [8] - The company aims to deepen research in medicine and food homologation and expand international cooperation to contribute to the revitalization of traditional Chinese medicine and the construction of a healthy China [29] Product Innovation - Huang Laoye Liquor Industry launched a series of health wines, including Wuzi Yanzong Wine, Ginseng Wine, and Sangui Wine, expanding the application of medicine and food homologation in health and wellness [13] - The company successfully integrated traditional formulas with modern technology, enhancing product taste and quality, which has gained widespread market recognition [8] Research and Development - The company collaborates with universities and research institutions to establish standardized production processes, ensuring product safety and efficacy [13] - The application of modern technology has improved product effectiveness and taste, although challenges related to cultural barriers and regulatory differences remain [25] Market Expansion - The domestic market has shown a strong response, and the company is actively expanding overseas, positioning itself as a "liquid business card" for spreading Chinese health culture [13] - The health consumption trend is driving growth in the medicine and food homologation industry, with the market size reaching 376.3 billion yuan in 2023 and expected to exceed 400 billion yuan by 2025 [25] Industry Standards and Trends - The industry is witnessing a shift towards standardization and technological innovation, which are crucial for development [25] - The younger demographic, particularly those under 35, is increasingly becoming a significant consumer group, especially in first-tier cities [25] Global Development Strategy - Huang Laoye Liquor Industry plans to leverage its dual advantages of "medicine and food homologation + modern technology" to meet international consumer demand for health products [21] - The company is exploring international pathways for its products, which are being perceived as "superfoods" by overseas consumers [25]