“说好的买房送小院，我的小院呢？”

Core Viewpoint - The case highlights the issue of misleading advertising practices in the real estate industry, where companies use attractive promotions to lure customers but fail to deliver on their promises, leading to legal consequences for the companies involved [1][3][4]. Group 1: Misleading Advertising Practices - The advertisement for a real estate property prominently featured the phrase "赠送小院" (free small yard), which attracted potential buyers but was accompanied by small print disclaimers that misled consumers [1][5]. - The case of Mr. Yang illustrates how he was misled into believing he would receive a small yard with his purchase, only to find it was not included upon delivery [1][3]. Group 2: Legal Consequences - After reporting the misleading advertisement to the market supervision administration, the real estate company was fined 13,000 yuan and ordered to cease the illegal advertising [3][4]. - The court ruled in favor of Mr. Yang, stating that the company's promise of a "free small yard" constituted a significant part of the contract, even if it was not explicitly included in the written agreement [4][5]. Group 3: Regulatory Response - The market regulatory authority has recognized the prevalence of "大字吸睛、小字免责" (big words attract attention, small words disclaim) tactics and is taking steps to address these misleading practices through new guidelines [5]. - The recent draft guidelines from the market regulation administration emphasize that advertisements must be clear and truthful, prohibiting the use of small fonts or misleading formats to obscure important information [5].