欧睿国际:海尔冷柜连续15年品牌零售额全球第一

Core Insights - Haier's refrigerator brand maintains the top position in global retail volume with a market share of 20.4% in 2025, marking its 15th consecutive year at the forefront of the industry [1] - This achievement reflects Haier's strong technological foundation and market recognition in the global refrigeration sector, as well as the foresight of its smart home strategy [1] Group 1 - Haier continues to enhance user experience by focusing on user scenarios, integrating AI and innovative refrigeration technologies [4] - The company offers a comprehensive product range including horizontal cabinets, vertical cabinets, ice bars, and wine cabinets, creating a one-stop solution for home cold chain preservation [4] - Haier's innovations in home cold chain scenarios cater to various storage needs, such as moisture preservation for fruits and vegetables, deep freezing for seafood, and optimal conditions for wine and rare items [4] Group 2 - The innovative practices of Haier align with the global rollout of its smart home strategy, aiming to provide higher value in fresh storage experiences for users worldwide [4]

欧睿国际:海尔冷柜连续15年品牌零售额全球第一 - Reportify