Zhong Guo Jing Ying Bao·2026-01-09 20:25Core Insights - Li Auto is undergoing significant changes due to operational challenges, including a projected delivery of 406,300 vehicles in 2025, which represents an 18.81% year-on-year decline from its target of 640,000 vehicles [2] - The company reported a 39% year-on-year drop in deliveries and a net loss of 624 million yuan in Q3 2025, influenced by the recall costs of the Li Auto MEGA [2] - Li Auto is shifting back to an entrepreneurial management model from a professional manager system to enhance agility in responding to market changes [4] Management Strategy - The entrepreneurial management model emphasizes innovation, agility, and rapid iteration, contrasting with the professional manager model that focuses on stability and control [3] - Li Auto's CEO, Li Xiang, believes that the professional manager model has led to slower decision-making and product iteration, making the company less responsive to competition [4] - The company aims to foster a culture of open dialogue and quick decision-making, moving away from hierarchical reporting structures [5] Product Line Adjustments - In early 2026, Li Auto will restructure its product lines from three to two, focusing on efficiency and market coverage [5] - The L series will return to a simplified SKU model to enhance product experience and supply chain efficiency, addressing previous customer complaints about product complexity [6] - The L series has faced declining sales due to internal competition and external market pressures, necessitating a revitalization strategy [7][8] Competitive Landscape - The L series is experiencing significant competition from both internal models and external brands, which has impacted its sales performance [8] - Analysts suggest that revitalizing the L series is crucial for Li Auto to overcome current market challenges and improve sales in 2026 [8]