值得买科技CTO王云峰预言：专属AI购物助手将成每个人“标配”

Core Viewpoint - The development of AIGC (Artificial Intelligence Generated Content) is seen as a revolutionary change comparable to the Fourth Industrial Revolution, impacting all industries through the provision of intelligence, alongside computing power from chips and data from the internet [1][50]. AIGC Development and Commercialization - In 2023, the focus has shifted from significant investments by internet companies in AIGC research to the emergence of commercial applications, highlighting its growing potential [3][15]. - AIGC applications are primarily categorized into three scenarios: high tolerance for error (e.g., image generation), high creativity requirements (e.g., summarizing vast amounts of material), and enhancing enterprise productivity [3][15]. E-commerce and AIGC - Content e-commerce is identified as a prime example of AIGC's applicability, with major e-commerce platforms increasing investments in AIGC, anticipating a disruption of traditional e-commerce models [4][15]. - The content structure of e-commerce platforms is expected to undergo significant changes, with predictions that over 90% of content will be generated or assisted by AIGC, AI-PGC (Professional Generated Content), AI-UGC (User Generated Content), and AI-BGC (Business Generated Content) [4][16]. Worth Buying Technology's Strategy - Worth Buying Technology has integrated AIGC into its annual strategic projects, investing heavily in AIGC technology research and application to enhance operational efficiency and innovate business models [4][16]. - The company established an AILab team and an AI division in early 2023, collaborating with universities and startups to explore content application research [5][29]. AI Tools and User Experience - Worth Buying Technology has launched multiple AI tools within its consumer content community, including an "AI Review Robot" that automatically responds to user inquiries, enhancing user engagement [6][29]. - The platform has introduced "AI Purchase Suggestions" that summarize product advantages and disadvantages, allowing users to make informed decisions and provide feedback to improve AI accuracy [7][31]. Future Developments - A personal shopping assistant, a conversational AI bot named "Xiao Zhi," is set to be launched, which will recommend products based on individual preferences and assist in purchasing decisions [9][33]. - The company is also developing AI-assisted creative tools to address user challenges in content creation, aiming to lower barriers and enhance efficiency for content creators [9][33]. Operational Efficiency and Content Contribution - AIGC has significantly improved the operational efficiency of Worth Buying Technology, with AI-generated content accounting for 33.06% of the platform's total content in the first half of 2023 [11][36]. - The application of AI in community governance and content quality control has optimized user experience and reduced operational costs in content publishing [12][36]. Impact on Small and Medium Enterprises - AIGC is expected to lower the barriers and costs associated with digital transformation for small and medium enterprises, facilitating their marketing efforts through automated content generation tools [13][49]. - Worth Buying Technology aims to continue embracing AI advancements to drive business development and support the digital transformation of the consumer industry [13][49].