新玩法 新体验 冰雪经济热气腾腾

Core Viewpoint - The article highlights the growth of China's ice and snow tourism, projecting that the number of participants will reach 360 million this winter season, indicating a shift from traditional skiing to a more immersive experience in ice and snow tourism [1] Group 1: Industry Trends - The newly released "China Ice and Snow Tourism Development Report (2026)" indicates a significant increase in ice and snow tourism participation, with an expected 360 million people engaging in related activities this winter [1] - Experts suggest that the ice and snow tourism experience is evolving from a focus on "single skiing" to a more comprehensive "full-scene immersion" approach, reflecting a broader trend in the industry [1]