Core Concept - LEGO has introduced a new product called "Smart Bricks," which integrates a microcomputer into traditional LEGO blocks, allowing for interactive play experiences. This innovation is part of LEGO's vision for "smart play" and is considered one of the most significant evolutions since the introduction of the classic minifigure in 1978 [1][29]. Group 1: Product Features - The Smart Brick includes various components such as lights, speakers, sensors, and a Bluetooth Mesh module, essentially functioning like a compact Raspberry Pi [4][5]. - Smart Bricks interact with Smart Tags via NFC technology, enabling them to respond to different scenarios and characters [5][10]. - The system allows for wireless charging, enhancing safety and convenience compared to previous battery-operated LEGO products [8]. Group 2: Interaction and Playability - Smart Bricks can sense movement, position, and distance, leading to varied responses during play, such as sound effects based on the arrangement of characters and blocks [16][20]. - The combination of Smart Bricks, Smart Tags, and minifigures creates unique interactions, such as sound effects that correspond to the actions of the characters [14][17]. - The potential for mixing and matching different tags and figures encourages creativity and exploration among children [22][24]. Group 3: Market Position and Pricing - The initial release will feature a "Star Wars" set priced at $70, which includes a Smart Brick, Smart Tag, and 473 traditional LEGO pieces, slightly higher than standard LEGO sets [28][30]. - LEGO views Smart Bricks as a platform with potential for future development, similar to gaming consoles, allowing for updates and new features based on user feedback [32][39]. Group 4: Consumer Reception and Concerns - There are mixed reactions to the introduction of Smart Bricks, with some purists expressing concerns about the impact on creativity and traditional play [36][41]. - LEGO emphasizes that Smart Bricks will not replace traditional products, maintaining a balance in their product line to cater to different consumer preferences [39][44].
乐高往积木里塞了个电脑,这是半世纪以来最大的一次进化
3 6 Ke·2026-01-08 23:20