品牌价值达340亿元 贺兰山东麓葡萄酒跻身“中国消费名品”

Core Insights - The Helan Mountain East Foothill Wine Industry Park has been recognized as a "Chinese Consumer Brand" for 2025 by the Ministry of Industry and Information Technology, highlighting its brand development and standardization efforts [1][2] Group 1: Industry Development - The Helan Mountain East Foothill wine region has established an integrated industry chain encompassing planting, brewing, and sales [1] - The region has adapted to market changes by introducing innovative products such as alcohol-free and low-alcohol wines, catering to younger consumers and the needs of Chinese dining [1] - The wine brand value of the Helan Mountain East Foothill region has reached 34 billion yuan, ranking among the top geographical indication brands in China [1] Group 2: Economic Impact - The development of the wine industry has created numerous job opportunities in the local area, contributing to the "purple economy" and its wealth effect [1] - The region has received multiple international awards, including recognition in the China-EU Geographical Indication Mutual Recognition Agreement and several gold medals at prestigious competitions [1] - In 2025, the region will be awarded the title of "Outstanding Wine Region of the Year" by the international wine evaluation organization Bettane+Desseauve, along with the unique "International Sustainable Development Award" [1] Group 3: Future Plans - The region plans to leverage its recognition as a "Chinese Consumer Brand" to enhance quality control and brand protection, integrating industry resources to boost overall competitiveness [2] - Future initiatives will include promoting "Wine +" integration with tourism, dining, and wellness sectors, aiming to tell unique terroir stories and showcase the vitality and cultural charm of Chinese wine [2]