悦达起亚：逆流而上的慢功夫

Core Insights - The article highlights the unique performance of Yueda Kia in the competitive Chinese automotive market, emphasizing its steady growth without engaging in aggressive price wars or disruptive marketing strategies [1][9] Group 1: Sales Performance - Yueda Kia achieved a cumulative sales volume of approximately 254,000 units in 2025, marking a year-on-year increase of 2.3% and demonstrating positive sales growth for two consecutive years [1] - The company recorded over 313.5 million global sales, setting a new historical high [1] Group 2: Product Strategy - Yueda Kia is implementing a dual strategy of "oil and electricity," maintaining a strong presence in the fuel vehicle market while actively participating in the electric vehicle (EV) trend to meet diverse consumer needs [2] - The EV5 model, designed for global markets, features a 720 km range and focuses on family user needs, showcasing the company's commitment to local market insights [2] - The new fuel vehicle, the "New Sportage," aims to solidify its position in the joint venture SUV market, incorporating advanced technology and appealing design tailored to Chinese consumer preferences [3] Group 3: Manufacturing and Quality - In 2025, Yueda Kia invested 180 million yuan in upgrading its Yancheng factory to enhance smart manufacturing capabilities, ensuring consistent global quality standards [4] - The company's product lineup, including the EV5 and New Sportage, reflects a strategic approach to meet both domestic and international market demands [4] Group 4: Dealer Network and Service - Over 60% of Yueda Kia's dealers achieved profitability in 2025, with a healthy inventory index of approximately 1.2, significantly better than the industry average [5] - The company has integrated a user-centered philosophy into its service processes, enhancing service efficiency and customer satisfaction, as evidenced by high rankings in customer satisfaction studies [5] Group 5: Export and Global Reach - Since its export initiative began in November 2018, Yueda Kia has exported over 537,000 vehicles, generating an export value of 5.83 billion USD, with a presence in 89 countries and regions [7][8] - The successful export of various models, including the EV5 and New Sportage, demonstrates the company's global competitiveness and product quality [8] Group 6: Brand Positioning and Social Responsibility - Yueda Kia's brand transformation emphasizes emotional connection and user experience, moving from a traditional manufacturer to a companion for consumers [9][10] - The company has engaged in various social responsibility initiatives, including partnerships for safety training and community support, reinforcing its commitment to societal values [10][11] - The brand's new slogan, "Kia, Driven by Heart," encapsulates its focus on emotional resonance and user companionship [9][11]