LEAPMOTOR(HK:09863) Bei Jing Ri Bao Ke Hu Duan·2026-01-09 01:40Core Viewpoint - The rapid development of China's new energy vehicle (NEV) industry has positioned it as a global leader in production and sales for ten consecutive years, with Leap Motor emerging as a significant player in this sector [1]. Group 1: Industry Challenges and Strategies - Entering the automotive industry posed significant challenges due to intense market competition, high capital requirements, and the need for advanced technology [2]. - The NEV sector faced a downturn in 2019, prompting companies to reassess their strategies and focus on cost reduction and mass-market positioning to overcome difficulties [3]. - Competing in a crowded market requires companies to enhance their internal capabilities and focus on product quality and pricing [4]. Group 2: Pricing and Profitability - Companies must avoid selling vehicles at a loss and should maintain a profit margin to ensure sustainability [5]. - A market-driven approach is essential for fostering competition and improving product quality while benefiting consumers [5]. Group 3: Technological Development - Leap Motor emphasizes the importance of self-research and development (R&D) to gain a competitive edge, particularly in core components [7][8]. - The company has focused on building a solid technological foundation over its first five years, which has enabled it to scale production and enhance its competitive position [9]. Group 4: Future Market Trends - The market share of NEVs in China is expected to rise to 80% to 90% within the next 3 to 5 years, driven by economic advantages and technological advancements [10]. - The industry is transitioning from policy-driven growth to market-driven dynamics, with a strong emphasis on electric and intelligent vehicles [10]. Group 5: Safety and Quality Assurance - Safety remains a top priority, with advancements in battery technology leading to improved safety standards comparable to traditional vehicles [11]. - Continuous monitoring and improvement of safety measures are essential for maintaining consumer trust [11]. Group 6: Talent and Workforce Development - Leap Motor maintains a high proportion of engineers, focusing on efficiency and stability within teams to drive innovation [12]. - The company employs an "end-to-end" management approach to enhance productivity and streamline processes [13]. Group 7: Global Expansion Strategy - Collaborating with multinational automotive manufacturers is a strategic move to establish a presence in overseas markets and leverage existing distribution channels [16]. - The company aims to balance the benefits of partnerships with maintaining brand autonomy as it expands internationally [17]. - Leap Motor plans to localize its production and design to cater to global markets while solidifying its position in China [18].