Sou Hu Cai Jing·2026-01-10 01:15Core Viewpoint - The gold jewelry market is experiencing a price surge at the beginning of 2026, with brands like Chow Sang Sang and Chao Hong Ji announcing significant price increases for their products, indicating a trend towards luxury pricing in the gold jewelry sector [4][19]. Price Increases - Chow Sang Sang has recently raised prices on certain gold jewelry items, with increases ranging from 200 to 1500 yuan [19]. - Chao Hong Ji is set to implement its first price adjustment of the year, with some popular items seeing price hikes close to 20,000 yuan [4][12]. - For example, the "Sheng Sheng You Xi" series pearl four-leaf clover necklace has increased in price by 15,200 yuan, reflecting a significant appreciation over the past year [7]. Historical Price Trends - The price of the "Sheng Sheng You Xi" necklace has risen nearly 100,000 yuan over the past year, and over a decade, it has increased by nearly seven times [7]. - A buyer who purchased a similar necklace in April 2024 for 45,000 yuan noted the drastic price increase compared to earlier purchases made in 2016 for around 20,000 yuan [7]. Market Pricing - As of January 8, 2026, the real-time prices for major gold jewelry brands are approaching 1,400 yuan per gram, with specific brands like Chow Sang Sang and Chao Hong Ji priced at 1,398 yuan per gram [21]. - The international gold price has also seen a significant rise, with an increase of nearly 200 dollars in the first three trading days of January, reaching 4,500.640 dollars per ounce [21]. Consumer Sentiment - There is a growing perception among consumers that gold jewelry is becoming increasingly aligned with luxury goods, as evidenced by the recent price hikes [19].