Sou Hu Cai Jing·2026-01-10 02:06Price Increases - Chow Sang Sang has raised the price of its "Sheng Sheng You Xi" series pearl four-leaf clover necklace from 120,800 yuan to 136,000 yuan, an increase of 15,200 yuan in just one day [1][3] - The necklace weighs 53.1 grams, resulting in a price of 2,560 yuan per gram after the increase, and has seen a price increase of nearly 100,000 yuan over the past year [4] - Another brand, Chao Hong Ji, is also set to increase prices, with a popular necklace seeing a price hike of nearly 20,000 yuan [8][10] Market Trends - The current market price for gold jewelry is approaching 1,400 yuan per gram, with Chow Sang Sang's gold jewelry priced at 1,392 yuan per gram, reflecting a rise from 1,376 yuan per gram just days earlier [12] - The international gold price is expected to continue rising, with UBS raising its target price for gold to $5,000 per ounce for the upcoming months [13] Consumer Behavior - Consumers have expressed satisfaction with their purchases prior to the price hikes, with one buyer noting a significant savings of nearly 100,000 yuan due to timely buying [6] - The trend of rising gold prices has led to increased scrutiny on consumer purchasing decisions regarding gold jewelry [15]