90后创始团队，把饺子卖到海外排长队｜厚雪专访

Core Insights - Despite the current downturn in consumer investment, there is a strong belief in the potential of emerging consumer brands, as brand development takes time but can lead to sustainable growth once established [1] Group 1: Company Overview - Yuanji Cloud Dumplings has over 4,000 stores in China, making it the largest fresh dumpling brand in the country [2] - The company is expanding internationally, with plans to open multiple stores in Singapore and other Southeast Asian markets [4][21] - The first store in Singapore opened quietly in December 2025, and the company has plans for five more openings in January 2026, aiming to become one of the largest Chinese fast-food brands in the region [4][18] Group 2: Market Strategy - The company is focusing on a "second entrepreneurship" approach for its international expansion, treating overseas markets as new growth opportunities [3] - Key challenges identified for international operations include financial compliance, data security, and labor relations, which are critical for successful market entry [3][28] - The company has successfully tested three store formats in Singapore: food court, community, and mall locations, validating their market strategy [6][15] Group 3: Product Adaptation - Initial sales in Singapore were low, but after a period of adjustment and local marketing strategies, daily sales increased significantly, demonstrating the importance of consumer education and product adaptation [7][8] - Local adaptations included modifying flavors and introducing new drink options to cater to local tastes, which helped improve acceptance of their products [9][12] Group 4: Future Outlook - The long-term goal is to promote Chinese dumpling culture globally, with a focus on maintaining quality and authenticity while scaling operations [4][40] - The company is also exploring markets in Thailand and Malaysia, with a strategic approach to market entry based on local demographics and economic conditions [21][26] - The leadership emphasizes the importance of a mature team and operational systems to support international growth, contrasting with the challenges faced during the initial domestic launch [41]