“滑雪+”激活复合式需求释放消费潜力 创新场景“错峰夜滑”“南国雪乡”圈粉留人
Yang Shi Wang·2026-01-10 04:09

Group 1 - The Meihua Mountain International Ski Resort in Liupanshui, Guizhou, officially launched its 2026 snow season, enhancing its offerings with new snow-making equipment and extended operating hours for night skiing and snow town experiences [1][3] - The resort will add 60 low-temperature snow-making machines, a 1280-meter snow conveyor belt, and 5000 new sets of equipment, with a daily capacity of 8000 visitors [3] - The operating hours will be extended to 9 PM in 2026, featuring over 300 professional lights to facilitate night skiing [3] Group 2 - The resort will introduce a "South Country Snow Town" theme area, featuring 98 snow-covered wooden houses and various interactive activities, along with diverse food options from different regions [7] - In Xinjiang's Ili Prefecture, the Fushou Mountain Ski Resort is experiencing increased snowfall and a surge in skiing popularity, with nine different difficulty trails catering to various skiing enthusiasts [10] - To accommodate busy working individuals and youth, the local ski resorts have opened night skiing sessions, with prices nearly halved compared to daytime rates [13][15]

“滑雪+”激活复合式需求释放消费潜力 创新场景“错峰夜滑”“南国雪乡”圈粉留人 - Reportify