国外展会又被中国厂商占领了？我感觉它们的心态变了。。

Core Insights - The article highlights the evolving strategies of Chinese manufacturers at CES, showcasing a shift towards more mature and rational marketing and product strategies [3][55] - Companies are increasingly focusing on brand exposure and adapting their products to meet international market demands, rather than solely relying on domestic success [28][29] Group 1: Marketing Strategies - Chinese manufacturers are utilizing innovative promotional tactics, such as Insta360's distribution of free branded bags, which created significant visibility and engagement at the event [5][7][9] - The trend of extensive advertising by companies like追觅 indicates a willingness to invest heavily in brand recognition in unfamiliar markets [18][20] Group 2: Product Development - Companies like 绿联 are diversifying their product offerings, showcasing NAS products alongside traditional items, reflecting a deeper understanding of international consumer needs [22][26] - The emergence of new product categories, such as AI-integrated devices like Loona DeskMate, illustrates a trend towards combining hardware with AI capabilities, moving beyond simple applications [44][49] Group 3: Industry Trends - The article notes a broader industry trend of rationality returning to product development, with manufacturers focusing on core market needs and product functionality rather than just following trends [55] - Companies are increasingly aware of the differences in consumer preferences between domestic and international markets, leading to more tailored product strategies [28][29]