YONGHUI SUPERSTORES(SH:601933) Xin Jing Bao·2026-01-10 06:05Core Insights - Yonghui Supermarket has officially launched its 2026 New Year goods festival strategy, focusing on "30 high-quality explosive products" and enhancing "120 major New Year products" across "four major consumption waves" [1] Group 1: Sales Performance - During the New Year period, Yonghui's nationwide stores reported a 200% increase in sales of ready-to-eat products [1] - The 30 high-quality explosive products achieved a sales doubling, with Chilean cherries generating nearly 500 million yuan in sales [1] - Sales of Wuliangye 52-degree liquor increased by over 20 times, while products like Hongyan strawberries and cream box cakes saw multiple-fold sales growth [1] Group 2: Strategic Development - With over 300 stores undergoing adjustments, Yonghui Supermarket has entered a systematic innovation phase centered on "refined management" and "product strength development" [1] - The New Year goods festival represents the first national market strategy debut and deep practice of the "New Yonghui" model, aimed at testing its capabilities in product development, precise supply, and experience shaping [1]