跨境电商营销行业报告

Core Insights - The Chinese cross-border e-commerce market is experiencing rapid growth, with market size projected to increase from $22.8 billion in 2020 to $46.17 billion by 2024, representing a compound annual growth rate (CAGR) of 19.3% [1][13] - By 2029, the market size is expected to reach $93.36 billion, indicating a doubling from 2024 [1][13] - The primary transaction models in China's cross-border e-commerce include B2B, B2C, and C2C, each with distinct advantages and challenges [1][6] - The marketing services market for cross-border e-commerce is fragmented, with leading companies like Province Guang Group and Miduo Duo providing integrated marketing and digital exhibition services [1][6] - Future trends in cross-border e-commerce marketing are expected to focus on intelligence, socialization, and localization, with a rising demand for one-stop marketing services [1][29] Market Growth - The market size of China's cross-border e-commerce is projected to grow significantly, with a CAGR of 14.6% from 2025 to 2029 [12] - The growth is driven by factors such as the acceleration of online consumption habits due to the COVID-19 pandemic, the expansion of cross-border e-commerce pilot zones, and improvements in infrastructure like overseas warehouses [13][29] - The market is expected to quadruple in size over the next decade, approaching the $1 trillion mark [13] Transaction Models - B2B (Business-to-Business): Strong scale effects, high transaction values, but challenges in buyer matching and long-term relationship maintenance [7] - B2C (Business-to-Consumer): High brand exposure and user experience, but faces high return rates and inventory pressure [7] - C2C (Consumer-to-Consumer): Suitable for niche products with a wide supply chain, but quality can be inconsistent [7] Regulatory Environment - The Chinese customs have established four special regulatory models (9610, 9710, 9810, 1210) to simplify declarations and reduce logistics costs [9] - Recent announcements include the cancellation of overseas warehouse filing requirements to further facilitate businesses [9] Marketing Services Landscape - The marketing services for cross-border e-commerce are evolving from single service providers to comprehensive platforms that integrate marketing, scenarios, and transactions [6][34] - Companies are increasingly relying on AI technology to enhance content production and precision marketing [1][29] Future Trends - The demand for one-stop marketing services is on the rise, driven by the need for integrated solutions that cater to diverse market characteristics and consumer habits [34] - The cross-border e-commerce ecosystem is becoming more robust, with platforms like TikTok Shop and Amazon enhancing seller service systems and local fulfillment capabilities [29][35]