Yang Shi Wang·2026-01-10 07:59Core Insights - Chinese robotic vacuum cleaners are becoming a popular choice among global consumers, both at technology exhibitions and in retail markets across Europe and Southeast Asia [1] Market Presence - In Germany, Chinese brands like Roborock and Dreame occupy prominent positions in the robotic vacuum cleaner section, with prices ranging from €200 to €2000, and many consumers prioritize these products when shopping for smart home devices [3] - Germany is one of the most important overseas markets for Chinese robotic vacuum cleaners, with GfK data indicating that over 60% of robotic vacuums sold in Western Europe are from China [5] Market Growth - In Southeast Asia, the market share of Chinese robotic vacuum cleaners has significantly increased from 38.8% in 2024 to 64.1% in 2025, marking it as a rapidly growing emerging market [5] - In Ho Chi Minh City, Vietnam, numerous small appliance stores showcase cutting-edge Chinese brand robotic vacuums, with the Ecovacs brand having dozens of dedicated stores and hundreds of sales points [5] Global Shipment Data - According to IDC, the total global shipment of smart robotic vacuums reached 17.424 million units in the first three quarters of 2025, representing a year-on-year growth of 18.7% [7] - Chinese brands such as Roborock, Ecovacs, Dreame, Xiaomi, and Yunji dominate the global market, collectively accounting for nearly 70% of the total shipment volume [7] Competitive Advantage - The strong performance of Chinese brands is attributed to their robust supply chain advantages and superior innovation capabilities in robotic vacuum technology, allowing them to lead overseas markets by one to two generations in terms of technological advancements [7]