2026年消费品零售行业全球消费者行为趋势报告（英文版）-凯捷Capgemini

Core Insights - The report highlights the evolving consumer trends driven by AI, value redefinition, and emotional needs, providing strategic guidance for Consumer Products and Retail (CPR) companies [1][11][24] Group 1: Value Redefined - Consumers now prioritize fairness and quality, with 74% willing to switch brands for lower prices and 71% for undisclosed reductions in product size or quality [12][30] - Health benefits, clean ingredients, and durability are increasingly important, with many consumers willing to pay more for enhanced experiences like faster delivery [12][49] - The concept of value has expanded beyond price to include transparency, ethical practices, and quality, fostering trust and loyalty [24][39] Group 2: Consumer Behavior Trends - A dual behavior of "careful spending + intentional indulgence" is emerging, with nearly half of consumers opting for smaller packages and alternatives to control budgets, while 77% refuse private label products in key categories [8][15] - Promotions remain influential, with 75% of consumers finding direct discounts most appealing, and impulse purchases have decreased from 71% to 54% [8][15] - Emotional satisfaction plays a role in spending, as 70% of consumers use small indulgences to alleviate financial stress [16] Group 3: AI's Role in Consumer Decision-Making - AI tools are becoming central to shopping, with 25% of consumers using generative AI shopping tools and 52% relying on virtual assistants weekly [2][17] - Consumers desire personalized content from AI but are concerned about data privacy, with 76% wanting to set boundaries for AI usage [2][17] - Social commerce is on the rise, with 35% of consumers shopping through social media platforms, particularly in India [2][17] Group 4: Strategic Recommendations for CPR Companies - Companies should enhance digital engagement by positioning AI as a full engagement channel, adapting to various shopper preferences and designing promotional strategies that align with consumer behavior [3][19] - Optimizing operations through seamless AI integration can improve pricing logic and inventory management, ensuring fairness and transparency [3][20] - Emphasizing sustainability and responsible AI use can build long-term trust and redefine loyalty as a mutually beneficial relationship [3][21]