Core Insights - The storage chip market is undergoing a significant transformation driven by AI, leading to a seller's market where buyers face unprecedented terms [1] - SanDisk has introduced a "100% cash prepayment" contract model to secure supply for 1 to 3 years, which is a departure from traditional payment methods [3][4] - The price of enterprise-grade SSDs is expected to rise dramatically, with SanDisk planning a price increase of over 100% for high-capacity 3D NAND flash memory chips in March [5] Group 1: Contract Changes - SanDisk's new contract requiring full cash prepayment has disrupted industry norms, posing challenges to buyers' cash flow [3] - The demand for AI infrastructure is forcing some cloud service providers to consider accepting these stringent terms to avoid supply shortages [4] Group 2: Price Increases - The enterprise-grade storage segment is experiencing the most aggressive price hikes, with SanDisk's NAND prices projected to increase significantly [5] - NVIDIA's ICMS platform is identified as a key driver of enterprise storage demand, necessitating substantial 3D NAND consumption [5] Group 3: Supply Chain Dynamics - Major storage manufacturers are reallocating production capacity towards higher-margin HBM for AI applications, leading to a structural shortage in standard DDR4/DDR5 and NAND production [6] - This shift has caused chaos in the supply chain, with buyers increasingly willing to accept short contracts and high prices, even adopting a "buy at any price" mentality [6] Group 4: Market Behavior - Tech giants like Google and Meta are actively seeking additional storage capacity and are restructuring their procurement teams to strengthen ties with manufacturers [8] - Companies like Lenovo are stockpiling inventory and placing early orders to mitigate the impact of price increases and shortages [8]
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