The new food pyramid and brands like Starbucks and Chipotle want us to eat more protein. We're already getting plenty.
Core Viewpoint - The Trump administration is promoting increased protein consumption among Americans, with corporate brands supporting this initiative [1] Industry Response - Major food brands are aligning their marketing strategies to emphasize protein-rich products in response to the administration's call [1] - The trend towards higher protein diets is influencing product development and advertising strategies across the food industry [1] Consumer Behavior - There is a growing consumer interest in protein as a key component of diets, leading to increased sales of protein-based products [1] - The shift in dietary preferences is prompting companies to innovate and expand their protein offerings to meet consumer demand [1]