青岛将发放超11亿元“消费大礼包”！2026“购在中国·乐购青岛”迎新消费季启动

Group 1 - The core event "2026 'Buy in China · Shop in Qingdao' New Year Consumption Season" aims to stimulate consumer spending with over 1.1 billion yuan in consumption vouchers distributed throughout the first quarter [1] - Qingdao is recognized as a significant coastal city in China, known for its rich cultural history and modern marine tourism, with various commercial districts showcasing its unique urban characteristics [3] - In 2025, Qingdao implemented policies to boost consumption, hosting over 1,000 promotional events and achieving a retail sales total of nearly 700 billion yuan, solidifying its position as the second-largest consumer city in Northern China [5] Group 2 - The 2026 consumption season aligns with national and local strategies to expand domestic demand and promote consumption, leveraging Qingdao's status as a pilot city for new consumption models and international consumption environment construction [7] - During the event, over 300 diverse promotional activities will be held, including street festivals and traditional markets, organized by various municipal departments [9] - Qingdao's government emphasizes the integration of consumer welfare and consumption promotion, focusing on expanding product and service consumption, fostering new consumption types, and enhancing unique consumption hubs through a dual approach of policies and activities [11] Group 3 - The city is developing an international consumption environment, with plans for the Fushan Bay International Consumption Cluster and initiatives from major retailers like Walmart to enhance new consumption models [13] - Qingdao has recognized 79 local time-honored brands and established a three-tiered system with national and provincial brands, promoting the protection and innovation of these brands [13] - The event features an "Old Brands New Trends" exhibition, showcasing collaborations between traditional brands and new local businesses, highlighting innovative products that appeal to both residents and tourists [13]