IOSG：从文化角度看 BNB Chain 和 Base

Core Insights - The article discusses the contrasting cultures and user bases of BNB Chain and Base, likening them to different cities with unique characteristics and user experiences [1][2][8] - BNB Chain is characterized as a fast-paced, pragmatic environment focused on efficiency and immediate user engagement, while Base is seen as a more thoughtful, community-driven platform aimed at long-term development and user retention [5][7][16] Group 1: Cultural Differences - BNB Chain attracts users primarily from emerging markets, emphasizing low transaction costs and quick participation in projects, viewing blockchain as a practical tool rather than an ideological platform [5][12] - Base's user base consists of more experienced users from the Ethereum ecosystem and Coinbase, who prioritize discussions on decentralization and underlying technology, viewing blockchain as a space for self-expression and community building [7][16] - The two platforms represent different growth paths within the crypto industry, with BNB Chain focusing on rapid scaling and Base fostering a more experimental and inclusive environment [8][22] Group 2: Vertical Integration Strategies - Major exchanges have expanded their roles beyond mere trading platforms to include blockchain and wallet services, enhancing user engagement and loyalty through a more integrated experience [8][9] - BNB Chain leverages Binance's strong market presence to facilitate seamless user transitions between trading and blockchain interactions, creating a frictionless experience [12][14] - Base, on the other hand, builds on Coinbase's regulatory credibility and developer support, fostering a trust-based environment for long-term projects and institutional engagement [15][16] Group 3: Wallet Dynamics - Binance Web3 Wallet is designed for ease of use, catering to users who prefer quick, high-frequency interactions, while Base App encourages deeper user engagement and identity building within the blockchain ecosystem [19][20] - The contrasting wallet designs reflect the broader strategic goals of each platform, with Binance focusing on immediate financial transactions and Base prioritizing user retention and community involvement [20][21] - The future landscape may see the emergence of two types of ecosystems: CEX-led super ecosystems and community-driven public infrastructures, with both BNB Chain and Base playing significant roles [21][22]