XIAOMI(HK:01810) Feng Huang Wang·2026-01-09 09:29Core Viewpoint - Xiaomi has launched its customized car service with the delivery of the first unit, the SU7Ultra, showcasing its ambition to provide luxury car experiences to consumers [1] Group 1: Customized Car Service - The customized car service requires a deposit of 80,000 yuan and offers multiple color and interior options [1] - The initial phase includes 26 personalization options, featuring 5 new luxury paint colors, 4 interior designs, and newly designed high-craft forged wheels [1] - Additional customization options include personalized car logos and body decals [1] Group 2: Market Strategy - The service aims to allow more consumers to experience luxury car services typically reserved for high-end vehicles [1] - The first phase of the customized service will operate on a trial basis for one year, starting with the Xiaomi YU7Max and SU7Ultra models [1]