节前市场观察：新年伊始海南离岛免税购物金额超12亿元

Core Insights - The Hainan duty-free market experienced a strong start in the new year of 2026, with significant growth in sales and customer engagement [1] Summary by Categories Sales Performance - From January 1 to January 7, the total amount of duty-free shopping in Hainan reached 1.21 billion yuan, marking an 88% year-on-year increase [1] - The number of items sold during this period was 824,000, which represents a 30.3% increase compared to the previous year [1] Customer Engagement - The number of visitors participating in duty-free shopping was 149,000, showing a 38.3% increase year-on-year [1]