KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-11 00:55Core Insights - The Chinese liquor market is experiencing significant price declines, with the average retail price of the top ten liquor products dropping to a historical low of 8,918 yuan, down 61 yuan from the previous day [1][7] - The market is characterized by a broad decline, with nine out of ten products seeing price drops, indicating increasing downward pressure and a lack of effective support [1][7] Price Changes - The price of Guizhou Moutai (Flying) decreased by 9 yuan to 1,723 yuan per bottle [3] - The price of Guizhou Moutai (Boutique) fell by 10 yuan to 2,325 yuan per bottle [3] - Xijiu Junpin and Qinghualang saw the largest declines, each dropping 14 yuan per bottle [4][8] - Other notable price changes include a 4 yuan drop for Qinghua Fen 20 and Guqingong 20, and a 3 yuan drop for Guojiao 1573 [1][3][4] Market Dynamics - The introduction of iMoutai's pricing strategy is beginning to influence market prices, with its products priced at 1,499 yuan for Flying Moutai and 2,299 yuan for Boutique Moutai [5][9] - The market analysis from Shenwan Hongyuan Securities highlights that the market reform of Moutai in 2026 will have significant implications for the industry and Moutai's long-term development [5][9] - The shift towards consumer-centric strategies and the establishment of a stable product structure are expected to benefit both consumers and the company [5][9]