“宁夏好物”亮相上海：特色农产品+非遗 点燃新春消费潮

Core Viewpoint - The "Ningxia Good Products" New Year Goods Festival has successfully launched in Shanghai, showcasing local specialties and promoting cultural heritage through various engaging activities [1][3]. Group 1: Event Overview - The event is organized by the Ningxia Council for the Promotion of International Trade and features a combination of offline exhibitions and online live streaming [3]. - Over 300 "Ningxia-branded" products are displayed, including specialty agricultural products such as Salt Lake lamb, Liupan Mountain beef, Helan Mountain red wine, goji berry juice, and cool-season vegetables [3][5]. - The event includes live performances by national-level shadow puppetry and paper-cutting artists, enhancing the cultural experience for attendees [3]. Group 2: Participation and Engagement - The event attracted over 10,000 visitors on the first day, indicating strong public interest and engagement [4]. - More than 50 local enterprises from Ningxia participated, promoting their products through live demonstrations and seeking business opportunities [3][4]. - Direct interactions between Ningxia exhibitors and over 50 Shanghai business associations, supermarkets, community group buying, and e-commerce companies facilitated potential partnerships [4]. Group 3: Promotional Activities - To stimulate consumer interest, the event features promotional activities such as the distribution of consumption vouchers, prize draws, and group buying flash sales [4]. - Influencers and online personalities are conducting live streaming sessions to promote Ningxia products, generating significant online buzz and encouraging purchases [4]. Group 4: Future Plans - From January 10 to 25, Ningxia will organize exhibitions in Shanghai, Hangzhou, and Nanjing, with each city hosting a 700-square-meter themed exhibition area [4]. - The exhibitions aim to provide an immersive experience for consumers in the Yangtze River Delta, promoting the appeal of Ningxia's high-quality agricultural products [4].