以旧换新加力扩围 加速释放居民消费潜力

Core Insights - The article highlights the integration of modern commerce with traditional culture, showcasing various consumer experiences that stimulate economic growth and enhance consumer enthusiasm [1] Group 1: Consumer Trends - There is a notable shift in consumer preferences towards high-performance, green, intelligent, and healthy products, leading to a significant increase in sales of smart home appliances [2] - The implementation of trade-in programs for consumer goods is expanding, with more green and smart products entering households, indicating a growing market for sustainable consumption [2] Group 2: Innovative Consumption Experiences - Various regions are enhancing consumer experiences by integrating cultural and technological elements, such as immersive art performances and interactive VR experiences, which attract more visitors and enrich consumer engagement [3] - Events like the technology consumption carnival in Guangzhou, featuring humanoid robots and VR experiences, exemplify the innovative approaches being adopted to enhance consumer interaction and satisfaction [3] Group 3: Economic Policies and Challenges - The article discusses the need for effective short-term and long-term policies to stimulate consumption, reduce uncertainty, and encourage innovation in supply [1][3] - Challenges such as mismatches between supply and demand for high-quality goods and services, as well as the impact of excessive competition among platforms, are identified as barriers to fully unlocking consumer potential [3]