Core Viewpoint - Xpeng Motors is shifting its focus from traditional marketing strategies to showcasing its manufacturing capabilities through the launch of the "Xpeng AI Technology Smart Manufacturing Tour," positioning itself as a leader in intelligent manufacturing and AI integration in the automotive industry [1][2]. Group 1: Strategic Initiatives - The "Xpeng AI Technology Smart Manufacturing Tour" aims to present the company's foundational capabilities in smart manufacturing, AI technology, and future mobility systems, marking a strategic declaration to return competition to the core areas of manufacturing and systems [1][2]. - The simultaneous launch of the 100,000th unit of the Xpeng P7+ and the delivery of the first batch of the 2026 model signifies a coordinated effort to demonstrate the company's technological and delivery capabilities [1]. Group 2: Product Development - The 2026 Xpeng P7+ introduces a super extended range version, achieving a pure electric range of 430 kilometers and a combined range of up to 1550 kilometers, significantly differentiating itself from competitors in terms of usage radius and scenario coverage [3]. - The 2026 Xpeng P7+ is set to enter 36 countries and regions globally, with a simultaneous launch in Brussels, Belgium, indicating a proactive approach to global market expansion [3]. Group 3: Leadership Perspective - CEO He Xiaopeng emphasizes that the essence of a manufacturing company lies in understanding the logic behind manufacturing and ensuring that technology serves human needs, redefining Xpeng Motors as a "physical AI company" rather than just an intelligent vehicle manufacturer [2]. - The decision to open the factory to the public is rooted in the belief that true innovation can only be understood by experiencing the manufacturing process firsthand [2]. Group 4: Competitive Landscape - By placing manufacturing at the forefront, Xpeng Motors is not only showcasing its capabilities but also signaling a shift in competitive dynamics, where manufacturing and systems become the core variables, raising the bar for future competition [3].
小鹏汽车开放工厂 何小鹏用行动解读创新