离谱！茶叶保质期标注“100年”，知名品牌回应

Core Viewpoint - The recent controversy surrounding COSTA's organic Pu'er tea product, which claims a 100-year shelf life, raises questions about the validity of such a long expiration date and its implications for consumer safety and marketing practices [1][6][7]. Group 1: Product Details - Consumers reported that the packaging of COSTA's organic Pu'er tea indicates a production date of October 1, 2025, and an expiration date of October 1, 2125, suggesting a shelf life of 100 years [1]. - The product is priced at 53 yuan for a net weight of 35 grams, with the details stating that under proper storage conditions, Pu'er tea is suitable for long-term preservation [2]. Group 2: Expert Opinions - Industry experts highlight that while Pu'er tea can be stored for extended periods, the optimal shelf life is generally around 10 years, and improper storage can lead to quality degradation [5][6]. - Food safety analysts express skepticism about the 100-year shelf life claim, suggesting it may be a marketing gimmick that poses food safety risks [6]. Group 3: Regulatory and Legal Aspects - The labeling of food products must adhere to legal standards, and the claim of a 100-year shelf life could mislead consumers, potentially violating food safety laws [7]. - The absence of scientific validation for the 100-year shelf life raises concerns about the authenticity of the claim and its compliance with food labeling regulations [6][7]. Group 4: Company Background - COSTA, founded in 1971 in London, was acquired by Coca-Cola in 2019, which has since expanded its product offerings to include ready-to-drink coffee and tea beverages [7].