【文体市场面面观】从“一高一深”看消费潜力

Core Insights - The Chinese film market is projected to achieve a box office of 51.832 billion yuan and 1.238 billion viewers by 2025, both reflecting over 20% growth [2] - The film consumption market is characterized as "experiential" and "emotional," indicating a strong connection to consumer enthusiasm and cultural aspirations [2] Group 1: Market Dynamics - The "high" market consists of economically developed regions like Guangdong, Jiangsu, Zhejiang, and Shanghai, which have high per capita income and strong cultural consumption willingness, serving as the main contributors to national box office revenue [2][3] - Guangdong has consistently been the top box office contributor, exemplified by its significant contribution of over 1.65 billion yuan to the record-breaking 15.4 billion yuan box office of "Ne Zha" [2] - The "deep" market includes third and fourth-tier cities, which have seen a rising share of box office revenue, reaching the highest contribution in five years in 2025, with over 58% of box office revenue coming from these areas during the 2025 Spring Festival [3] Group 2: Future Opportunities - To unlock further consumption potential, it is essential to understand the characteristics of both "high" and "deep" markets, focusing on their inherent demands [4] - The high-demand from developed regions will drive the film industry to enhance production quality and content innovation, promoting high-quality development [4] - The enthusiasm from the vast lower-tier markets and their emotional resonance with local narratives provide a solid foundation for domestic films, encouraging the emergence of diverse and relatable content [4]