销售额飙升1461%！靠卖这种“豆子”，有门店年入40万元！

Core Insights - The popularity of pixel art using "beads" has surged, attracting a wide range of consumers, particularly young people, and has become a new trend for stress relief [4][11][22] Market Trends - The DIY bead art trend has seen significant growth, with a notable increase in customer traffic and sales in both online and offline stores. For instance, a DIY store in Jinan reported a five to six times increase in customer flow since the trend gained traction [22] - Online sales of bead art materials have skyrocketed, with a year-on-year increase of 1461%, and some popular items selling over 60,000 units [11][22] Consumer Behavior - Many young consumers are heavily investing in this hobby, with some spending over 1,000 yuan within a few months of starting [10] - The ease of use and low entry cost of bead art kits, which can be purchased for around 200 yuan, has contributed to its widespread adoption [26] Business Opportunities - The market for bead art is projected to reach nearly 1 billion yuan, driven by the popularity of related products and the emergence of new businesses in the sector [28] - As of December 2022, there were 17,200 existing craft-related companies in China, with a 28.6% year-on-year increase in registrations since 2025 [24] Product Insights - Bead art kits are selling exceptionally well, with some packages achieving monthly sales exceeding 100,000 units, and certain items selling over 500 units daily [26][28] - The market has also seen the introduction of various themed kits based on popular IPs, further boosting sales [11][22]