有产品二手价超原价近300%,爱马仕们成投资神器
2 1 Shi Ji Jing Ji Bao Dao·2026-01-11 06:41

Core Insights - The second-hand fashion and luxury goods market is projected to become a core growth engine in the global fashion industry by 2025, with a market size of $210 to $220 billion and a stable annual growth rate of 10%, three times that of the primary market [1][2] - The market is characterized by "scale expansion and structural upgrade," with the second-hand luxury goods market currently accounting for 8% of total global luxury sales, expected to exceed $320 to $360 billion by 2030 [2][3] - The valuation of luxury brands is shifting from "market heat" to "value retention," with brands like Hermès and Goyard achieving record high resale values [7][8] Market Dynamics - The main categories driving the market are leather goods, clothing, and footwear, which together account for approximately 80% of the market, while watches and jewelry are the fastest-growing segments [2][3] - The dual driving force behind this explosive growth comes from both buyers and sellers, with nearly 80% of buyers citing "value for money" as their primary reason for purchasing second-hand luxury goods [2][3] - Online channels have become the primary platform for second-hand transactions, with 55% of purchases made through multi-brand resale platforms [3] Consumer Behavior - The Z generation is emerging as the most influential consumer group in the second-hand luxury market, with 32% of their wardrobes consisting of second-hand items [4][5] - Z generation consumers prioritize emotional and creative aspects in their second-hand purchases, with 74% citing value for money as a key driver [4][5] - Regional differences are evident, with American consumers leading in acceptance of second-hand luxury goods, while European consumers focus more on sustainable fashion practices [5][6] Brand Strategies - Brands are encouraged to develop clear second-hand strategies, balancing the pricing relationship between new and second-hand products to maintain resale value [10][11] - The luxury jewelry sector is anticipated to become the next growth hotspot, driven by rising consumer demand for sustainable luxury and investment-grade items [11] - The second-hand luxury market is evolving beyond mere "idle trading," serving as a channel for consumers to achieve affordable luxury and rational investment while also extending product lifecycles for brands [11]

有产品二手价超原价近300%,爱马仕们成投资神器 - Reportify