黄金价格震荡上行:普通人该“锁仓十年”还是“快进快出”?
Sou Hu Cai Jing·2026-01-11 07:13

Core Insights - The domestic gold market is experiencing a new wave of price fluctuations, with major brands like Chow Tai Fook and Chow Sang Sang exceeding 1400 RMB per gram, while China Gold maintains a lower price advantage at 1011.5 RMB per gram [2] - There is a significant price differentiation among gold brands, reflecting a dual nature of gold as both a consumer "hard currency" and an investment "safe-haven asset" [2] - Historical data shows that gold has a strong long-term appreciation attribute, making it an essential stabilizer in household asset allocation [3] Price Trends - Major gold brands are priced between 1406-1410 RMB per gram, up over 8% since the beginning of the year, while price-sensitive brands like China Gold are priced between 1011.5-1209 RMB per gram [2] - The average price of gold is projected to remain between 2100-2300 USD per ounce in 2026, supported by ongoing central bank purchases and geopolitical risks [7] Investment Behavior - There is a noticeable increase in inquiries about gold bar investments, particularly among younger consumers who prefer smaller denominations [2] - Analysts recommend allocating 10%-15% of assets to gold, especially for risk-averse investors, as it can effectively hedge against stock and real estate market fluctuations [3] Trading Strategies - Short-term traders are capitalizing on T+0 trading mechanisms and daily fluctuations, with some achieving over 5% profits through intraday operations [4] - However, short-term trading carries significant risks, with 85% of retail investors ultimately losing money [4] Investment Guidance - Experts suggest prioritizing asset allocation by using gold as a safety net, recommending methods like gold ETFs and systematic investment plans to mitigate price volatility [5] - For consumers with gifting needs, participating in "old-for-new" programs can satisfy both consumption and asset preservation [5] - Short-term traders should set strict stop-loss limits and monitor key economic indicators that influence gold prices [5] Cautionary Notes - Investors should verify whether lower-priced brands are members of the Shanghai Gold Exchange to avoid purchasing non-investment products [6]