新年伊始消费升温年货市集火热 “顶流”美食满足味蕾活跃经济

Core Insights - The consumption market is experiencing a surge at the beginning of the new year, with a vibrant New Year goods market in He Shang Town, Zhejiang Hangzhou Xiaoshan District, featuring local cultural heritage products [1][4] Group 1: Market Overview - He Shang Town is a commercial hub located at the confluence of Yongxing River, Shaoxing Zhuji, Hangzhou Xiaoshan, and Fuyang, historically thriving due to its waterway commerce [4] - The market offers a variety of products, including agricultural products, specialty foods, and handicrafts, allowing citizens to purchase unique "three-piece sets" and engage in traditional cultural experiences [1][4] Group 2: Featured Products - A notable highlight is the Xu Tong Tai Soy Sauce, which has over a century of history and is essential for traditional New Year food preparations in the Jiangnan region [7] - The market features popular items such as marinated duck, which requires a meticulous 24-hour brining process, and a "cured meat three-piece set" that includes marinated duck, marinated pig's head, and cured meat [9] - To attract younger consumers, innovative products like "new soy sauce three-piece sets" have been introduced, including soy sauce milk tea, soy sauce dumplings, and soy sauce ice cream, with the soy sauce milk tea selling over 1,500 cups since its launch in November 2025 [11] Group 3: Cultural Experience - The market provides immersive experiences where visitors can learn traditional crafts, such as bamboo weaving and making local delicacies, enhancing the cultural atmosphere [17] - Performances by children, including the "He Shang Dragon Lantern Festival" and stilt walking, showcase the vibrant local heritage and engage visitors in cultural traditions [18] Group 4: Market Invitation - The He Shang Town heritage market operates every weekend in good weather, inviting visitors to experience authentic Jiangnan flavors and cultural heritage [19]