At an 11-Year Low with a 4.9% Dividend Yield, Is This Value Stock a No-Brainer Buy for Passive Income in 2026?

Core Viewpoint - Clorox's significant stock sell-off has been excessive, presenting a potential value opportunity for contrarian investors in 2026, especially given its current dividend yield of 4.9% [1][11]. Company Challenges - Clorox has faced self-inflicted challenges alongside broader sector slowdowns, including consumer spending declines and cost pressures from inflation and tariffs [2]. - The company is undergoing a multiyear turnaround focused on maximizing brand value and enhancing internal processes to reduce costs and improve margins [3]. Transition Period - Clorox is in a transition phase as it implements a new enterprise resource planning (ERP) system, which has led to outdated operations and vulnerabilities, including a cyberattack in 2023 [4]. - The ERP transition has resulted in unusually high shipments to retail partners, leading to reduced demand at the start of fiscal 2026, with projected organic sales growth declining by 5% to 9% [5]. Market Position and Brand Strength - Clorox's brands are predominantly category leaders, with approximately 80% of its brands ranking No. 1 or No. 2 in their respective categories, which positions the company well to adapt to changing consumer preferences [10]. - The company is addressing affordability concerns by offering smaller packaging and bulk options to consumers facing financial pressures [9]. Financial Health and Dividend Policy - Clorox has a strong dividend history, having raised its quarterly dividend to $1.24 per share, marking the 48th consecutive annual increase, and is on track to become a Dividend King by 2027 [12]. - The company's earnings and free cash flow continue to exceed dividend expenses, with a manageable total net long-term debt of less than $3 billion and a debt-to-equity ratio of 0.2 [13]. Investment Outlook - Despite current lackluster growth and weak near-term expectations, Clorox presents a high-yield investment opportunity for patient investors with a long-term horizon [16]. - The company's recent strategic decisions, including the ERP transition and divestments, may position it for future growth when consumer spending rebounds [17].