4115笔成交、1354对供需建联！南山年货节点燃新年消费热潮

Core Insights - The "Nanshan Good Market" New Year Festival successfully facilitated 1,354 supply-demand connections and 4,115 transactions, showcasing a vibrant start to the new year's consumer activities [1][10] - The event emphasized "precise matching" rather than traditional broad-based sales, allowing for significant discounts and fostering a collaborative ecosystem among enterprises, government, and financial institutions [1][6] Group 1: Event Highlights - The festival featured over 40 quality enterprises, including OPPO and Nubia, and was characterized by a high volume of transactions and strong participation from local businesses [1][3] - The event created a "green channel" for small and medium enterprises to connect with larger companies, enabling them to integrate into established supply chains [3][10] Group 2: Consumer Engagement - The festival combined traditional cultural elements with modern technology, creating immersive shopping experiences across various sectors such as consumer electronics, beauty products, and cultural creations [4][6] - The event's design focused on interaction and experience, leading to higher-than-expected brand exposure and customer engagement for participating companies [4][6] Group 3: Support Services - A comprehensive support service framework was established, including a business negotiation area and a scene connection area, to facilitate effective communication and collaboration among enterprises [6][8] - The introduction of a "Legal Consultation Room" provided legal advice and policy interpretation, enhancing the business environment and supporting stable operations for companies [8][10] Group 4: Future Outlook - The festival's success is seen as a model for activating market vitality through precise services, with plans for continued support and optimization of enterprise services in the Nanshan District [10]