Core Viewpoint - The collaboration between Zhou Hei Ya and Mi Village Rice Bowl marks an innovative fusion of casual marinated flavor and fast food, showcasing Zhou Hei Ya's role as a flavor pioneer and its commitment to industry development [1][3]. Group 1: Collaboration Details - Zhou Hei Ya and Mi Village Rice Bowl officially announced their collaboration, launching the new product "Gudu Gudu Hei Ya Pot" in Mi Village's nationwide stores [1]. - Zhou Hei Ya's founder, Zhou Fuyou, emphasized that this partnership is not just about product collaboration but also about sharing flavor assets to promote innovation in Chinese flavor culture [3]. - Mi Village Rice Bowl's founder, Zhou Qiang, noted that this is their first collaboration and an important opportunity for flavor innovation, aiming to expand the reach of the authentic Zhou Hei Ya flavor [3]. Group 2: Product and Market Strategy - Zhou Hei Ya, a leading brand in the marinated flavor industry, has defined the "Hei Ya" flavor with its unique sweet and spicy profile, supported by standardized processes and quality commitment [4]. - Mi Village Rice Bowl, established in 2014, has over 1,800 stores and focuses on providing quality meals, aligning with Zhou Hei Ya's high standards [4]. - The new product, Gudu Gudu Hei Ya Pot, integrates both brands' resources, maintaining Zhou Hei Ya's classic flavor while adapting to fast food demands, creating a rich taste experience [4]. Group 3: Industry Impact - The "Hei Ya" flavor has been gaining popularity across various segments, extending from casual marinated dishes to pots, snacks, and fast food [5]. - Zhou Hei Ya is open to sharing its expertise in flavor development and supply chain management to encourage innovation within the industry [5]. - Mi Village Rice Bowl has been actively updating its product offerings to meet diverse customer needs, enhancing the appeal of the "Hei Ya" flavor in various dining contexts [5].
米村拌饭与周黑鸭官宣联名 新品“咕嘟嘟黑鸭煲”在米村拌饭全国门店上市