2 1 Shi Ji Jing Ji Bao Dao·2026-01-11 10:07Core Insights - The article highlights the transformation of Dongguan from a "world factory" to a "city of manufacturing aesthetics," showcasing the integration of design and manufacturing to enhance product value and quality [2][5][9] Group 1: Event Overview - The program "Aesthetic Journey of Dongguan Manufacturing" was broadcasted across various media platforms, featuring brands like OPPO, vivo, and Marco Polo, emphasizing the aesthetic value of Dongguan manufacturing [2] - Well-known host Sa Beining served as the "chief curator," engaging in challenges that explored the city's evolution in manufacturing aesthetics over a 120-minute live stream [2][3] Group 2: Design and Innovation - The event included discussions on "the beauty of design" and "the beauty of concepts," with examples such as Marco Polo tiles reflecting local culture and OPPO's innovative phone designs [3][5] - Dongguan's industrial ecosystem supports over 60,000 products across 34 categories, with a significant focus on precision manufacturing and smart robotics [5][8] Group 3: Strategic Goals - The city aims to implement a strategy centered on "intelligent and creative products" and "harmonious living," which reflects a commitment to merging industrial aesthetics with humanistic values [8] - The local government has outlined nine major actions to kickstart the "14th Five-Year Plan," focusing on enhancing both product design and cultural narratives [8] Group 4: Market Positioning - Dongguan is recognized as a major hub for various products, including one-quarter of the world's animation derivatives and 85% of China's trendy toys, indicating its significant role in the global market [8] - The narrative emphasizes that the evolution of manufacturing in Dongguan is not just about functionality but also about creating emotional connections and stories through products [8][9]