2026年商品消费扩容升级 电商平台在行动
Bei Jing Shang Bao·2026-01-11 10:50

Group 1: National Business Conference Insights - The National Business Work Conference held on January 10-11, 2026, outlined key initiatives for enhancing consumption, including the implementation of a special action plan to boost consumer spending and the development of a modern commercial circulation system [1] - The conference emphasized eight key areas of focus, including the promotion of the "Buy in China" brand, fostering new growth points in service consumption, and optimizing the implementation of the old-for-new policy for consumer goods [1] Group 2: E-commerce and Subsidy Initiatives - Major e-commerce platforms like JD.com and Tmall have actively engaged in the "National Subsidy" program, offering substantial subsidies for energy-efficient appliances, with individual subsidies reaching up to 1,500 yuan [3] - JD.com has expanded its old-for-new service to over 200 categories, including home appliances and digital products, and has invested nearly 30 billion yuan in rural areas for subsidies and service enhancements [3][4] Group 3: Impact on Local Retail and Consumer Behavior - Meituan has leveraged its instant retail capabilities to connect local physical stores, significantly increasing sales of digital and home appliances due to the "National Subsidy" program [4] - From 2024 to 2025, the old-for-new policy led to the replacement of 192 million appliances, contributing to a sales increase of 3.92 trillion yuan and benefiting approximately 494 million consumers [4] Group 4: Logistics and Infrastructure Development - In Beijing, the completion of the JD.com logistics hub in Pinggu District is part of a broader plan to establish 100 central and node warehouses across the city, enhancing logistics efficiency [5] - By 2026, Beijing aims to build 50 logistics front warehouses equipped with smart sorting systems and cold chain storage to support the growing demand for efficient distribution [5]

2026年商品消费扩容升级 电商平台在行动 - Reportify