2025年交易额破万亿元 深圳跨境电商确立全国“超级枢纽”地位

Core Insights - Shenzhen's cross-border e-commerce online transaction volume is projected to exceed 1 trillion RMB by 2025, following a scale of 900 billion RMB in 2024, maintaining its position as the national leader for several consecutive years [1][3] Group 1: Industry Overview - The 2026 China (Shenzhen) Cross-Border E-commerce Industry Summit Forum revealed that Shenzhen hosts approximately 120,000 cross-border e-commerce sellers and 100,000 supporting service providers, accounting for half of the national total [3] - Shenzhen is recognized as a "super hub" for cross-border e-commerce due to its substantial market base and complete industrial chain ecosystem [3][4] Group 2: Brand Strength and Market Position - Shenzhen leads the nation in brand influence, with 51 brands listed in the "Top 100 Cross-Border E-commerce Brands in China (First Half of 2025)" [4] - Among the 120,000 sellers, 18 listed companies form a "core group," and there are 130 brands with an annual GMV exceeding 25 million RMB [4] Group 3: Future Development Trends - The cross-border e-commerce industry is expected to enter a phase of "high-quality growth" and "structural reshuffling" by 2026, with a shift from a focus on traffic and low prices to product innovation, brand value, and supply chain efficiency [4][5] - Future trends include upgrading from "selling products" to "selling ecosystems," enhancing supply chain resilience, diversifying market outreach, and ensuring compliance and transparency in operations [5][6] Group 4: Challenges and Opportunities - The industry has faced challenges such as low brand recognition, product homogeneity, and logistical inefficiencies, which have historically hindered small and medium-sized enterprises [7] - Companies that prioritize long-term strategies, user insights, and compliance are more likely to thrive in the evolving landscape [7][8] Group 5: Policy Support and Industry Guidance - Shenzhen's "Deep 10" e-commerce support policy, set to launch in 2025, will provide special rewards for cross-border e-commerce platforms, with potential funding up to 25 million RMB [7] - Industry organizations are focusing on compliance and risk management, offering training and practical solutions to help businesses navigate legal risks and supply chain challenges [8]