在规范中聚起外摆经营烟火气 上海激发消费新活力

Core Insights - The "outdoor seating" trend in Shanghai has become a unique urban landscape, enhancing consumer vitality and creating a lively atmosphere in the streets [6][12]. Group 1: Outdoor Seating Impact - Nearly 500 outdoor seating areas have been established across Shanghai, covering over 4,000 businesses, primarily in light food and coffee sectors, contributing to a diverse urban commercial ecosystem [6]. - Outdoor seating has proven to be a significant draw for customers, with many preferring outdoor seating even in winter, indicating a strong demand for this type of dining experience [6]. Group 2: Economic Benefits - Compliant outdoor seating can increase a business's revenue by approximately 20%, as evidenced by a survey conducted by the Shanghai Municipal Greening and City Appearance Administration [12]. - In Yangpu District, nearly 90 outdoor-themed events over two years attracted over 10 million visitors, generating sales of 265 million yuan [12]. - The introduction of outdoor food trucks in Xuhui Riverside has led to total revenue exceeding 1.02 million yuan in the second quarter of 2025, with a quarter-on-quarter growth of about 20% [12]. Group 3: Regulatory Framework - The Shanghai Municipal Greening and City Appearance Administration, along with other departments, plans to release measures to further regulate outdoor seating arrangements by August 2025, aiming to balance business operations with residents' needs [12]. - The focus is on enhancing street vitality through refined governance while ensuring compliance with regulations [12].